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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?

A geographic segmentation

B demographic segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: psychographic segmentation

The low involved buying behavior of consumers while perceiving significant differences between brands is called?

A complex buying behavior

B variety seeking buying behavior

C dissonance reducing buying behavior

D habitual buying behavior

Review Detailed Answer

Correct Answer: variety seeking buying behavior

According to sustainable marketing, the major movements includes?

A consumerism

B seller’s extremism

C environmentalism

D both a and c

Review Detailed Answer

Correct Answer: both a and c

The adopter group ‘late majority’ is classified as?

A deliberate

B guided by respect

C skeptical

D tradition bound

Review Detailed Answer

Correct Answer: skeptical

The remembrance of good points that are related to choose a brand as compared to competing brands is called?

A selective attention

B selective distortion

C selective retention

D both a and b

Review Detailed Answer

Correct Answer: selective retention

The marketers can build up demand of a particular product by?

A associating with strong motives

B using motivating cues

C positive reinforcement

D all of above

Review Detailed Answer

Correct Answer: all of above

The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of?

A geographic segmentation

B income segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: psychographic segmentation

According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?

A selective attention

B selective distortion

C selective retention

D all of above

Review Detailed Answer

Correct Answer: selective attention

The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?

A double pricing

B optional part pricing

C two-part pricing

D combine pricing

Review Detailed Answer

Correct Answer: two-part pricing

The tendency to which existing products appears less superior compared to innovative products is classified as?

A relative advantage

B divisibility

C communicability

D compatibility

Review Detailed Answer

Correct Answer: relative advantage

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?

The low involved buying behavior of consumers while perceiving significant differences between brands is called?

According to sustainable marketing, the major movements includes?

The adopter group ‘late majority’ is classified as?

The remembrance of good points that are related to choose a brand as compared to competing brands is called?

The marketers can build up demand of a particular product by?

The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of?

According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?

The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?

The tendency to which existing products appears less superior compared to innovative products is classified as?