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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The products that consists of activities and benefits offered for sale are called?

A product membership in category

B services

C market segmentation

D pricing of product

Review Detailed Answer

Correct Answer: services

The competitive marketing strategies plays a role in companies?

A positioning strategy

B targeting strategy

C differentiation

D market segmentation

Review Detailed Answer

Correct Answer: targeting strategy

The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?

A sense of broad marketing

B sense of mission marketing

C sense of vision marketing

D societal marketing

Review Detailed Answer

Correct Answer: sense of mission marketing

That minor stimuli which determines when and how customer will respond in certain way is called?

A perception

B cues

C motives

D both a and c

Review Detailed Answer

Correct Answer: cues

According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?

A physiological needs

B social and safety needs

C esteem needs

D self-actualization needs

Review Detailed Answer

Correct Answer: physiological needs

Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?

A user status

B usage rate

C loyalty status

D benefits sought

Review Detailed Answer

Correct Answer: usage rate

According to brand personality traits, the ‘ruggedness’ is concluded as brand being?

A outdoorsy and tough

B cheerful and wholesomeness

C daring and imaginative

D charming and upper class

Review Detailed Answer

Correct Answer: outdoorsy and tough

The ‘local or individual marketing’ is also called as?

A mass marketing

B segmented marketing

C niche marketing

D micromarketing

Review Detailed Answer

Correct Answer: micromarketing

The positioning statement must state the category of brands and its?

A points of differences

B price

C place

D distribution channel

Review Detailed Answer

Correct Answer: points of differences

According to ‘Maslow’s hierarchy of needs’, the need of recognition and status is classified as?

A physiological needs

B social needs

C safety needs

D esteem needs

Review Detailed Answer

Correct Answer: esteem needs

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The products that consists of activities and benefits offered for sale are called?

The competitive marketing strategies plays a role in companies?

The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?

That minor stimuli which determines when and how customer will respond in certain way is called?

According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?

Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?

According to brand personality traits, the ‘ruggedness’ is concluded as brand being?

The ‘local or individual marketing’ is also called as?

The positioning statement must state the category of brands and its?

According to ‘Maslow’s hierarchy of needs’, the need of recognition and status is classified as?