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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The strategies in which position of company on the best possible strategic advantage against competitors are classified as?
A premium marketing strategies
B corporate marketing strategies
C branding marketing strategies
D competitive marketing strategies
Correct Answer: competitive marketing strategies
Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?
A market challenger
B market leader
C market follower
D market niche
Correct Answer: market follower
According to four Ps of marketing, the inventory and logistics services are classified as?
A Place
B Product
C Price
D Promotion
Correct Answer: Place
The market segmentation based on customers seeking brands that deliver benefits is example of
A geographic segmentation
B income segmentation
C psychographic segmentation
D benefit segmentation
Correct Answer: benefit segmentation
In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?
A vertical conflict
B horizontal conflict
C steep conflict
D slope conflict
Correct Answer: vertical conflict
In external environment, the favorable factors and trends are classified as?
A Strengths
B Weaknesses
C Opportunities
D Threats
Correct Answer: Opportunities
The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?
A manufacturer-wholesaler franchise system
B manufacturer-retailer franchise system
C manufacturer franchise system
D none of above
Correct Answer: manufacturer-retailer franchise system
The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?
A geographic segmentation
B income segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: psychographic segmentation
The basic competitive strategies includes?
A cost leadership
B focusing strategy
C differentiation
D all of above
Correct Answer: all of above
The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as?
A full time VMS
B contractual VMS
C administered VMS
D corporate VMS
Correct Answer: administered VMS
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