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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: demographic segmentation
The market segment which is large enough or profitable enough to be served is known as?
A attainable segment
B measureable segment
C accessible segment
D substantial segment
Correct Answer: substantial segment
The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
A augmented product
B actual product
C actual ownership
D tangible products
Correct Answer: augmented product
The product quality level is considered as part of?
A actual product
B augmented product
C de-augmented product
D customer value
Correct Answer: actual product
The supplies such as lubricants, coal, paper and pencils are best classified as?
A operating supplies
B repair and maintenance supplies
C business advisory services
D consumer specialty products
Correct Answer: operating supplies
The paints, nails and brooms are classic examples of?
A unsought specialty products
B business services
C accessory equipment
D business advisory services
Correct Answer: business services
The situation in which the company targets whole market with one similar offer is called as?
A mass marketing
B segmented marketing
C niche marketing
D micromarketing
Correct Answer: mass marketing
The marketing strategy which does not focus on the difference between the consumer needs is called?
A mass marketing
B segmented marketing
C niche marketing
D micromarketing
Correct Answer: mass marketing
The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: demographic segmentation
The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?
A geographic segmentation
B gender segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: gender segmentation
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