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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The buying of products such as ‘laundry detergents’ is an example of?
A shopping services
B less sought services
C convenient products
D specialty products
Correct Answer: convenient products
The products that customers buy after careful comparison on price and quality are called?
A specialty products
B less specialty products
C shopping products
D unsought products
Correct Answer: shopping products
The segmentation of market in groups having similar needs and wants is known as?
A intermarket segmentation
B intramarket segmentation
C income segmentation
D psychographic segmentation
Correct Answer: intermarket segmentation
The ‘buyer’s black box’ consists of?
A characteristics of buyers
B buyer’s decision process
C the cultural environment
D both a and b
Correct Answer: both a and b
The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A consumer oriented marketing
B customer value marketing
C innovative marketing
D inbound ⁄ outbound marketing
Correct Answer: consumer oriented marketing
In marketing, the potential customer’s familiarity with advertising creates?
A brand familiarity
B brand conviction
C both a and b
D none of above
Correct Answer: brand familiarity
The less involved consumer buying behavior in which customers perceive few differences between brands is called?
A complex buoying behavior
B variety seeking buying behavior
C dissonance reducing buying behavior
D habitual buying behavior
Correct Answer: habitual buying behavior
The product support services are part of?
A actual product
B augmented product
C differentiation
D competitive strategy
Correct Answer: augmented product
The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: demographic segmentation
The market which is segmented on the basis of age and gender of customers is classified as?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: demographic segmentation
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