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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The positioning statement first states the?
A product membership in category
B points of priority
C points of differences
D brands superiority
Correct Answer: product membership in category
The high-priced photographic equipment is an example of?
A convenience products
B shopping products
C specialty products
D unsought products
Correct Answer: specialty products
At the final level of planning products, the planners turn the actual product into?
A augmented product
B de-augmented product
C core customer value
D customer driven strategy
Correct Answer: augmented product
If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?
A differentiable segment
B non-differentiable segments
C intermarket segmentation
D intramarket segmentation
Correct Answer: differentiable segment
The BlackBerry ‘on the go connectivity’ specific feature is part of?
A actual product
B augmented product
C dis-augmented product
D intangible services
Correct Answer: actual product
The ‘wireless communication’ is an example of?
A tangible products
B exchange of goods
C services
D ownership of nothing
Correct Answer: services
The process of segmenting the market and identifying which segments to target is classified as?
A market segmentation
B targeting the market
C undifferentiated marketing
D differentiated marketing
Correct Answer: targeting the market
The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
A market segmentation
B targeting the market
C undifferentiated marketing
D differentiated marketing
Correct Answer: targeting the market
The industry installations and equipment are classified in group of?
A capital items
B specialty industrial products
C supplies and services
D augmented industrial products
Correct Answer: capital items
Coca-Cola creates marketing programs targeting teen agers world widely is an example of?
A intermarket segmentation
B intramarket segmentation
C income segmentation
D psychographic segmentation
Correct Answer: intermarket segmentation
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