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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The detailed description of products, target market, competitors and customer value proposition is classified as?
A write-up
B write-down
C follow-up
D none of above
Correct Answer: write-up
The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as?
A price packs
B cents off deals
C advertising specialties
D both a and b
Correct Answer: both a and b
The factors that can affect purchase decision and attention are?
A attitude of others
B unexpected situational factors
C expected situational factors
D both a and b
Correct Answer: both a and b
The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?
A pull strategy
B moral selling strategy
C rational selling strategy
D push strategy
Correct Answer: pull strategy
The person self-image also called as its?
A lifestyle
B personality
C social class
D self-concept
Correct Answer: self-concept
The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as?
A event marketing
B sponsored marketing
C branding
D premium marketing
Correct Answer: event marketing
The type of discount made to those buyers who use to buy the products or services that are out of season is classified as?
A cash discount
B seasonal discount
C functional discount
D quantity discount
Correct Answer: seasonal discount
According to ‘Maslow’s hierarchy of needs’, the need for self-development and realization is included in?
A physiological needs
B social needs
C self-actualization needs
D esteem needs
Correct Answer: self-actualization needs
The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?
A event promotion
B off deal promotion
C trade promotions
D business promotions
Correct Answer: business promotions
According to SWOT analysis, the analysis of Opportunities & Threats is part of?
A Internal environment
B External environment
C Both a and b
D None of the above
Correct Answer: External environment
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