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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The kind of information consumer obtains from advertising campaigns and sales people is classified as?
A personal sources
B commercial sources
C experiential sources
D all of above
Correct Answer: commercial sources
The Jeep can associated with brand personality trait known as?
A ruggedness
B competence
C sophistication
D excitement
Correct Answer: ruggedness
A descriptive thought about something held by a person is classified as?
A learning
B attitudes
C beliefs
D perception
Correct Answer: beliefs
According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
A sales promotion
B offline promotion
C direct channeling
D direct marketing
Correct Answer: direct marketing
In the personal selling process, the step which consists of identifying potential customers is classified as?
A presenting quota
B demonstrating quota
C prospecting
D qualifying
Correct Answer: prospecting
The ‘marketing strategy statement’ the second part consists of?
A target market
B planned value proposition
C sales, profit goals, market share
D developing mission statement
Correct Answer: planned value proposition
The price adjustments made for volume purchases, payment of bills and off season buying includes?
A discount and allowances
B zone price adjustment
C basing point adjustment
D geographic adjustment
Correct Answer: discount and allowances
The pricing strategy which considers setting the price after designing marketing program is classified as?
A value based pricing
B cost based pricing
C discount based pricing
D ceiling based pricing
Correct Answer: value based pricing
The set price limit from which no more demand is accepted is classified as?
A cost ceiling
B cost floor
C price ceiling
D price floor
Correct Answer: price ceiling
The fourth step of value based pricing is to?
A determine incurred costs
B design product
C assess needs of customer
D set target price
Correct Answer: design product
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