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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The marketing logistics are also called as?
A physical distribution
B supply chain management
C exclusive distribution
D exclusive dealing
Correct Answer: physical distribution
The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?
A promotion mix
B marketing communication mix
C strategic buyer behavior mix
D both a and b
Correct Answer: both a and b
The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?
A vertical management
B horizontal management
C marketing channel management
D distribution management
Correct Answer: marketing channel management
If the fast food chain has conflict to some of its franchises then this conflict is considered as?
A steep conflict
B slope conflict
C vertical conflict
D horizontal conflict
Correct Answer: horizontal conflict
The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?
A exclusive distribution
B exclusive dealing
C inclusive distribution
D intensive distribution
Correct Answer: exclusive dealing
The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?
A multichannel distribution system
B multichannel system
C multiple intermediary system
D multiple manufacturing franchises
Correct Answer: multichannel distribution system
The fifth step in the process of new product development is?
A business analysis
B analyzing marketing strategy
C deciding marketing medium
D attracting new engineers
Correct Answer: business analysis
If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called?
A flexible channel
B static channel
C direct channel
D indirect channel
Correct Answer: direct channel
In marketing intermediaries, the way of distribution in which few dealers distribute company’s product in selective territories is classified as?
A selective distribution
B intensive distribution
C inclusive distribution
D exclusive distribution
Correct Answer: exclusive distribution
The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as?
A supply chain management
B marketing channels
C delivery channels
D value delivery network
Correct Answer: value delivery network
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