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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The market segmentation based on customers race and nationality is an example of?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: demographic segmentation
The message framework design AIDA stands for?
A action, intention, design and attention
B action, interest, desire and attention
C agency, intention, design and attention
D attention, interest, desire and action
Correct Answer: attention, interest, desire and action
The PLC stage in which new product is distributed for the first time is called?
A introductory stage
B business analysis stage
C market analysis stage
D product marketing stage
Correct Answer: introductory stage
The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as?
A introductory stage
B business analysis stage
C market analysis stage
D product marketing stage
Correct Answer: introductory stage
The process of systematic search for gathering new product ideas is called?
A idea generation
B product generation
C market development
D business development
Correct Answer: idea generation
In the product life cycle growth stage, the marketing objective is to?
A create product awareness
B maximize the market share
C defend market share and profits
D reduce expenditure
Correct Answer: maximize the market share
The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
A percentage of sales method
B affordable method
C competitive parity method
D objective and task method
Correct Answer: objective and task method
The new competitors will enter in the market in the PLC stage called?
A growth stage
B lately buying stage
C segmenting stage
D targeting stage
Correct Answer: growth stage
The competitors in the introductory stage of product life cycle are?
A few
B continuously growing
C stable but declining
D none of the above
Correct Answer: few
The type of channel arrangement includes?
A conventional distribution channel
B horizontal marketing system
C vertical marketing system
D both a and c
Correct Answer: both a and c
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