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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The ‘brand personality’ includes?

A sincerity

B sophistication

C competence and excitement

D all of above

Review Detailed Answer

Correct Answer: all of above

In information search, the consumers can obtain information from?

A personal sources

B commercial sources

C experiential sources

D all of above

Review Detailed Answer

Correct Answer: all of above

Targeting affluent customers with luxurious goods is an example of?

A geographic segmentation

B income segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: income segmentation

The adopter group who tries to come up with innovative ideas at higher risk is called?

A late majority

B early majority

C innovators

D early adopters

Review Detailed Answer

Correct Answer: innovators

The research on consumer buying behavior answers

A what consumers buy

B why consumers buy

C where consumers buy

D all of above

Review Detailed Answer

Correct Answer: all of above

Segmentation on the basis of values and attitudes and behavioral patterns is an example of?

A geographic location

B cultural factors

C economic factors

D political and legal factors

Review Detailed Answer

Correct Answer: cultural factors

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

A need recognition

B information search

C evaluation of alternatives

D both b and c

Review Detailed Answer

Correct Answer: evaluation of alternatives

The adopter group who is the suspicious of change is classified as?

A late majority

B early majority

C laggard

D early adopter

Review Detailed Answer

Correct Answer: laggard

In the new product development process, after the analysis of business the next step to be taken is?

A test marketing

B One channel marketing

C penetration marketing

D individual marketing

Review Detailed Answer

Correct Answer: test marketing

The products such as “VHS tapes” are examples of?

A product classes

B product forms

C branding

D product perception

Review Detailed Answer

Correct Answer: product forms

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The ‘brand personality’ includes?

In information search, the consumers can obtain information from?

Targeting affluent customers with luxurious goods is an example of?

The adopter group who tries to come up with innovative ideas at higher risk is called?

The research on consumer buying behavior answers

Segmentation on the basis of values and attitudes and behavioral patterns is an example of?

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

The adopter group who is the suspicious of change is classified as?

In the new product development process, after the analysis of business the next step to be taken is?

The products such as “VHS tapes” are examples of?