M C Q s D r i v e

Management Sciences 5307 MCQs [All-Courses]

thumb

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The traits that can help defining someone’s personality includes?
A self-confidence and dominance
B defensiveness and adaptability
C scalability and autonomy
D all of above
Correct Answer: all of above
In positioning statement, the first thing that must be stated is?
A target segment
B market segmentation
C differentiation
D positioning
Correct Answer: target segment
Segmentation of international markets on the basis of common languages, religions and customs is example of?
A geographic location
B cultural factors
C economic factors
D political and legal factors
Correct Answer: cultural factors
The frame of liking or disliking a specific product or moving to and away from a brand is referred as?
A belief
B attitude
C learning
D both b and c
Correct Answer: belief
Segmentation of international markets on the basis of monetary regulations is an example of?
A geographic location
B cultural factors
C economic factors
D political and legal factors
Correct Answer: political and legal factors
The ‘concentrated marketing’ is also called as?
A mass marketing
B segmented marketing
C niche marketing
D micromarketing
Correct Answer: niche marketing
The perceptual processes that are based on stimulus consists of?
A selective attention
B selective distortion
C selective retention
D all of above
Correct Answer: all of above
The customer adopter groups include?
A innovator
B early majority
C laggard
D early adopter
Correct Answer: early adopter
The market coverage strategy which captures the large share of one or more segments is called?
A mass marketing
B segmented marketing
C niche marketing
D micromarketing
Correct Answer: niche marketing
The customers who are community group leaders and carefully adopt new ideas are called?
A innovators
B early majority
C laggard
D early adopter
Correct Answer: early adopter