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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?

A mass marketing

B segmented marketing

C niche marketing

D micromarketing

Review Detailed Answer

Correct Answer: mass marketing

The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called?

A joint venturing

B licensing

C exporting

D importing

Review Detailed Answer

Correct Answer: licensing

The product strategy according to which product is marketed without any change in foreign market is classified as?

A product adaptation

B straight product extension

C product invention

D communication adaptation

Review Detailed Answer

Correct Answer: straight product extension

The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

A straight product marketing

B product adaptation marketing

C standardized global marketing

D adapted global marketing

Review Detailed Answer

Correct Answer: adapted global marketing

The group of nations that are gathered to work for common goals in regulation of international level trade is called?

A socio-economic community

B economic community

C geographical community

D geo-political community

Review Detailed Answer

Correct Answer: economic community

The market which is segmented on the basis of ‘readiness stage’ is best classified as?

A geographic segmentation

B demographic segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: behavioral segmentation

In United States, Procter and Gamble sells six different detergent brands is an example of?

A mass marketing

B segmented marketing

C niche marketing

D micromarketing

Review Detailed Answer

Correct Answer: segmented marketing

In market segmentation evaluation, the factors must be considered are?

A segment size and growth

B segment structural attractiveness

C company objective and resources

D all of above

Review Detailed Answer

Correct Answer: all of above

If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

A mass marketing

B segmented marketing

C niche marketing

D micromarketing

Review Detailed Answer

Correct Answer: mass marketing

Because of experience, the changes in individual behavior is referred as?

A learning

B change in personality

C change in brand image

D none of above

Review Detailed Answer

Correct Answer: learning

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?

The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called?

The product strategy according to which product is marketed without any change in foreign market is classified as?

The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

The group of nations that are gathered to work for common goals in regulation of international level trade is called?

The market which is segmented on the basis of ‘readiness stage’ is best classified as?

In United States, Procter and Gamble sells six different detergent brands is an example of?

In market segmentation evaluation, the factors must be considered are?

If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

Because of experience, the changes in individual behavior is referred as?