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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

A geographic segmentation

B demographic segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: behavioral segmentation

The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as?

A contract manufacturing

B joint ownership

C management contracting

D investment ownership

Review Detailed Answer

Correct Answer: management contracting

The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

A geographic segmentation

B demographic segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: demographic segmentation

The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

A mass marketing

B segmented marketing

C niche marketing

D micromarketing

Review Detailed Answer

Correct Answer: segmented marketing

Segmentation of international markets on the basis of overall economic development is an example of?

A geographic location

B cultural factors

C economic factors

D political and legal factors

Review Detailed Answer

Correct Answer: economic factors

The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?

A geographic segmentation

B demographic segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: behavioral segmentation

The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

A straight product marketing

B product adaptation marketing

C standardized global marketing

D adapted global marketing

Review Detailed Answer

Correct Answer: standardized global marketing

The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as?

A contract manufacturing

B joint ownership

C management contracting

D investment ownership

Review Detailed Answer

Correct Answer: joint ownership

The Coca-Cola’s “Good Morning” campaign promotes consumption of soft drink in morning is an example of?

A geographic segmentation

B income segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: behavioral segmentation

The segmentation of the market having similar buying behaviors but located in different countries?

A intermarket segmentation

B intramarket segmentation

C international market

D domestic markets

Review Detailed Answer

Correct Answer: intermarket segmentation

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as?

The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

Segmentation of international markets on the basis of overall economic development is an example of?

The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?

The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as?

The Coca-Cola’s “Good Morning” campaign promotes consumption of soft drink in morning is an example of?

The segmentation of the market having similar buying behaviors but located in different countries?