M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The perceptions of the customer about the value of products are considered to set the?
A floor for cost
B ceiling for prices
C floor for prices
D ceiling for cost
Correct Answer: ceiling for prices
The pricing strategy in which the standard markup is added into the cost of market offering is classified as?
A marginal pricing
B cost plus pricing
C markup pricing
D both b and c
Correct Answer: both b and c
The roughly and detailed estimation of market size, product price and development costs is classified as?
A write-down
B write-up
C follow-up screening
D follow-up testing
Correct Answer: write-up
A company’s microenvironment, the ‘media publics’ consists of?
A newspapers
B blogs
C internet media
D all of above
Correct Answer: all of above
The Macro environment does not includes?
A Technological factors
B The marketing intermediaries
C Political factors
D Both a and c
Correct Answer: The marketing intermediaries
All the individuals and units involved in purchasing process are classified as?
A buying center
B influencers
C deciders
D gatekeepers
Correct Answer: buying center
If the fixed cost is $250000, variable cost is $30 and price is $40?
A 40000
B 35000
C 30000
D 25000
Correct Answer: 25000
The ‘outside in’ perspective is another name of?
A The selling concept
B The product concept
C The marketing concept
D The production concept
Correct Answer: The marketing concept
A company’s future value of customer base is?
A Share of customer
B Customer equity
C Customer lifetime value
D All of above
Correct Answer: Customer equity
The kind of online marketing domain which is initiated by business to target the business is classified as?
A consumer to business domain
B consumer to consumer domain
C business to consumer domain
D business to business domain
Correct Answer: business to business domain