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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The number of intermediaries that made products or services available to final customer are classified as?

A flexible channels

B chain of channels

C channel levels

D marketing levels

Review Detailed Answer

Correct Answer: channel levels

Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?

A Cost of investment on marketing

B Relative market share

C Market growth rate

D Relative market share plus market growth rate

Review Detailed Answer

Correct Answer: Cost of investment on marketing

The pricing strategy used to set prices of the products that are must be used with the main product is called?

A optional product pricing

B product line pricing

C competitive pricing

D captive product pricing

Review Detailed Answer

Correct Answer: captive product pricing

The strategic business unit with low market share and high market growth is considered as?

A Cash Cows

B Stars

C Dogs

D Question marks

Review Detailed Answer

Correct Answer: Question marks

The forth step in personal selling process after completion of step consisting of approach is to?

A prospecting and qualifying

B follow up

C closing

D present and demonstrate

Review Detailed Answer

Correct Answer: present and demonstrate

The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?

A low high pricing

B every day same pricing

C everyday low pricing

D high low pricing

Review Detailed Answer

Correct Answer: high low pricing

In business buying process, the participants involved are?

A user

B influencer

C decider and gatekeeper

D buyer

Review Detailed Answer

Correct Answer: buyer

To avoid complex buying situation, the buying of packaged solution from single seller is considered as?

A new task

B modified rebuy

C straight rebuy

D solutions selling

Review Detailed Answer

Correct Answer: solutions selling

The pricing strategy in which the price set must cover the product cost plus target profit is classified as?

A value based pricing

B cost based pricing

C discount based pricing

D ceiling based pricing

Review Detailed Answer

Correct Answer: cost based pricing

The growth share matrix divides SBU’s in

A 2 types

B 3 types

C 4 types

D 5 types

Review Detailed Answer

Correct Answer: 4 types

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The number of intermediaries that made products or services available to final customer are classified as?

Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?

The pricing strategy used to set prices of the products that are must be used with the main product is called?

The strategic business unit with low market share and high market growth is considered as?

The forth step in personal selling process after completion of step consisting of approach is to?

The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?

In business buying process, the participants involved are?

To avoid complex buying situation, the buying of packaged solution from single seller is considered as?

The pricing strategy in which the price set must cover the product cost plus target profit is classified as?

The growth share matrix divides SBU’s in