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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The hard core loyal helps company to identify its product _________?

A strengths

B weaknesses

C loyalty

D competitor’s brands

Review Detailed Answer

Correct Answer: strengths

The VALS segmentation main framework dimensions are ________?

A consumer motivation

B consumer resources

C consumer solicitation

D both A and B

Review Detailed Answer

Correct Answer: both A and B

The individual marketing is also called ________?

A segments of one

B customized marketing

C one to one marketing

D all of the above

Review Detailed Answer

Correct Answer: all of the above

The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?

A solution based segmentation

B need based segmentation

C segment identification

D segment attractiveness

Review Detailed Answer

Correct Answer: segment attractiveness

When any firm sells its market offering too many different market segments, it is classified as _________?

A product specialization

B market specialization

C single product concentration

D mass customization

Review Detailed Answer

Correct Answer: product specialization

When the firm concentrates on serving needs of any specific customer group, it is considered as __________?

A product specialization

B market specialization

C single product concentration

D mass customization

Review Detailed Answer

Correct Answer: market specialization

The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?

A the stretch dimension

B the strength dimension

C the horizontal dimension

D the vertical dimension

Review Detailed Answer

Correct Answer: the vertical dimension

The fun-loving and trendy people whom resources are constrained and limited are classified as _________?

A non-believers

B believers

C strivers

D non-strivers

Review Detailed Answer

Correct Answer: strivers

The conventional people with concrete beliefs and conservative are called ___________?

A non-believers

B believers

C strivers

D non-strivers

Review Detailed Answer

Correct Answer: believers

The people who express taste and independence are classified as ____________?

A actualizes

B non-actualizes

C makers

D non-makers

Review Detailed Answer

Correct Answer: actualizes

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The hard core loyal helps company to identify its product _________?

The VALS segmentation main framework dimensions are ________?

The individual marketing is also called ________?

The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?

When any firm sells its market offering too many different market segments, it is classified as _________?

When the firm concentrates on serving needs of any specific customer group, it is considered as __________?

The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?

The fun-loving and trendy people whom resources are constrained and limited are classified as _________?

The conventional people with concrete beliefs and conservative are called ___________?

The people who express taste and independence are classified as ____________?