M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The consumers who are used to buy only brand all the time are classified as _________?
A shifting loyal
B hard-core loyal
C split loyal
D switchers
Correct Answer: hard-core loyal
The hard core loyal helps company to identify its product _________?
A strengths
B weaknesses
C loyalty
D competitor’s brands
Correct Answer: strengths
The VALS segmentation main framework dimensions are ________?
A consumer motivation
B consumer resources
C consumer solicitation
D both A and B
Correct Answer: both A and B
The individual marketing is also called ________?
A segments of one
B customized marketing
C one to one marketing
D all of the above
Correct Answer: all of the above
The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
A solution based segmentation
B need based segmentation
C segment identification
D segment attractiveness
Correct Answer: segment attractiveness
When any firm sells its market offering too many different market segments, it is classified as _________?
A product specialization
B market specialization
C single product concentration
D mass customization
Correct Answer: product specialization
When the firm concentrates on serving needs of any specific customer group, it is considered as __________?
A product specialization
B market specialization
C single product concentration
D mass customization
Correct Answer: market specialization
The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?
A the stretch dimension
B the strength dimension
C the horizontal dimension
D the vertical dimension
Correct Answer: the vertical dimension
The fun-loving and trendy people whom resources are constrained and limited are classified as _________?
A non-believers
B believers
C strivers
D non-strivers
Correct Answer: strivers
The conventional people with concrete beliefs and conservative are called ___________?
A non-believers
B believers
C strivers
D non-strivers
Correct Answer: believers