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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The guarantees of products by its manufacturers and offer payment terms are classified as _________?
A price policy
B distribution policy
C conditions of sale
D territorial rights
Correct Answer: conditions of sale
Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?
A push strategy
B pull strategy
C bundle strategy
D both A and B
Correct Answer: both A and B
The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?
A shallow strategy
B push strategy
C pull strategy
D bundle strategy
Correct Answer: push strategy
The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?
A functional network
B predatory network
C hybrid network
D value network
Correct Answer: value network
Services provided by marketing channels to their customer in a collective way is classified as _____________?
A functional integration
B product integration
C channel integration
D location integration
Correct Answer: channel integration
The effective segmentation criteria does not include _________?
A measureable
B accessible and substantial
C actionable and differential
D loyalty and switching patterns
Correct Answer: loyalty and switching patterns
When all the customers have same preferences, the marketing strategy is classified as ___________?
A mass marketing
B niche marketing
C individual marketing
D profitability marketing
Correct Answer: mass marketing
The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?
A differentiated marketing
B undifferentiated marketing
C mass marketing
D both A and C
Correct Answer: both A and C
The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?
A solution based segmentation
B need based segmentation
C segment identification
D segment attractiveness
Correct Answer: need based segmentation
The consumers who are used to buy only brand all the time are classified as _________?
A shifting loyal
B hard-core loyal
C split loyal
D switchers
Correct Answer: hard-core loyal
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