M C Q s D r i v e

Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A strivers
B non-strivers
C non-believers
D believers
Correct Answer: believers
The people who don’t have to spend much on products are considered as ________?
A savvy shoppers
B non-savvy shoppers
C enthusiast
D non-enthusiast
Correct Answer: savvy shoppers
The passive people who are very concerned about their favorite brands are considered as _________?
A survivors
B non-survivors
C destroyers
D makers
Correct Answer: survivors
The potential and attractive target market are classified as __________?
A traditionalist
B savvy shoppers
C overwhelmed
D non-enthusiast
Correct Answer: overwhelmed
The process of creating ‘Value Proposition’ is considered as __________?
A segment profitability
B segment positioning
C acid test segments
D marketing mix
Correct Answer: segment positioning
The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?
A mass customization
B individual empowerment
C super segments
D customaries
Correct Answer: super segments
The group of people who are self-sufficient and down-to-earth are considered as _________?
A non-makers
B non-destroyers
C makers
D destroyers
Correct Answer: makers
The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
A acid test
B profitability test
C product positioning strategy
D segment attractiveness
Correct Answer: acid test
The group of people with traditional values and like to buy brands they have already heard is classified as _________?
A non-traditionalist
B traditionalist
C non-enthusiast
D enthusiast
Correct Answer: traditionalist
The shopping goods that differs on the basis of services and features rather than price are classified as __________?
A emergency shopping goods
B homogeneous shopping goods
C heterogeneous shopping goods
D impulse shopping goods
Correct Answer: heterogeneous shopping goods