M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

Any occasion on which the brand or product is encountered by end customers is called __________?
A customer touch point
B company touch point
C retailers touch point
D relationship touch point
Correct Answer: customer touch point
The number of customers or potential customers who will help in company’s growth is classified as __________?
A customer’s base
B retailer’s base
C distributor’s base
D marketer’s base
Correct Answer: customer’s base
The system includes all the experiences while using the market offering is classified as ________?
A customer proposition
B value delivery system
C product proposition
D distinctive proposition
Correct Answer: value delivery system
The split loyal can show the company’s ___________?
A loyalty
B competitor’s brands
C strengths
D weaknesses
Correct Answer: competitor’s brands
The set of segments which share some profitable similarities are classified as ________?
A micro segment
B niche segments
C super segments
D similar segments
Correct Answer: super segments
The successful and goal oriented people who focus on family and career are classified as _________?
A motivators
B non-motivators
C achievers
D non-thinkers
Correct Answer: achievers
The consumers who remain loyal to two or three brands are classified as _______?
A split loyal
B switchers
C shifting loyal
D hard-core loyal
Correct Answer: split loyal
The consumers who shift loyalty status from one brand to another are classified as ________?
A shifting loyal
B hard-core loyal
C split loyal
D switchers
Correct Answer: shifting loyal
The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?
A customized marketing
B mass customization
C customization
D individual empowerment
Correct Answer: customization
The role of people in buying decision consists of ___________?
A influencer and initiator
B decider
C buyer and user
D all of the above
Correct Answer: all of the above