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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?
A hard-core loyal
B split loyal
C shifting loyal
D non-switchers
Correct Answer: non-switchers
The marketing strategy in which a firm sells different segments and offers different product is classified as __________?
A individual marketing
B differentiated marketing
C mass marketing
D niche marketing
Correct Answer: differentiated marketing
The process of determining profitability of each segment is classified as __________?
A segment profitability
B segment positioning
C acid test segments
D marketing mix
Correct Answer: segment profitability
The differentiated marketing in comparison of undifferentiated marketing creates _______?
A more total sales
B less total sales
C less total cost
D more total purchases
Correct Answer: more total sales
The people, who favors stylish products and have limited income are classified as _________?
A strivers
B non-strivers
C non-believers
D believers
Correct Answer: strivers
The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?
A segment identification
B segment attractiveness
C solution based segmentation
D need based segmentation
Correct Answer: segment identification
The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?
A thinkers
B non-thinkers
C motivators
D non-motivators
Correct Answer: thinkers
The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?
A threat of new entrants
B threat of rivalry
C threat of substitute products
D opportunity to alliance
Correct Answer: opportunity to alliance
The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?
A single product concentration
B mass customization
C product specialization
D market specialization
Correct Answer: product specialization
The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?
A niche
B individuals
C custom group
D costly customization
Correct Answer: niche
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