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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The ‘inside-out’ perspective is referred in?
A The marketing concept
B Societal marketing concept
C Selling concept
D Product concept
Correct Answer: Selling concept
The group which can exert influences on other because of specialized knowledge and skills is called?
A opinion leader
B leading adopters
C influential
D all of above
Correct Answer: all of above
The needs of customers are triggered by?
A internal stimuli
B external stimuli
C both a and b
D none of above
Correct Answer: both a and b
The set of vehicles which are used to deliver message to intended audiences is classified as?
A advertising objective
B advertising media
C reminder media
D rational media
Correct Answer: advertising media
The consumer’s and society’s long run interests are considered in?
A Societal marketing concept
B Market concept
C Product concept
D selling concept
Correct Answer: Societal marketing concept
The researcher finds ‘what people thinks’ with the help of?
A open ended question
B close ended question
C Both a and b
D none of above
Correct Answer: open ended question
The division of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: demographic segmentation
Swedish furniture giant IKEA targets middle class segment at global scale is an example of?
A intermarket segmentation
B intramarket segmentation
C income segmentation
D psychographic segmentation
Correct Answer: intermarket segmentation
Market offerings are offered to?
A Create a need or want
B Satisfy a need or want
C Both a and b
D None of above
Correct Answer: Satisfy a need or want
The person’s own living or interacting and acting pattern is classified?
A lifestyle
B personality and self-concept
C social class
D None of the above
Correct Answer: lifestyle
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