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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?
A dissatisfaction
B superior value
C profitable customers
D satisfied customers
Correct Answer: profitable customers
A company’s monetary, time and energy cost, all are included in __________?
A total customer cost
B psychological cost
C personal benefits
D image benefits
Correct Answer: total customer cost
A company’s ‘Customer Relationship Capital’ is another name of __________?
A satisfied customers
B dissatisfied customers
C customer retention
D customer conversion
Correct Answer: satisfied customers
The customized products and services for customers and interaction to individual customers are the part of _________?
A retailer’s management
B customer relationship management
C Company relationship management
D supplier management
Correct Answer: customer relationship management
The percentage or number of customers who move from one level to next level in buying decision process is called ________?
A conversion rates
B marketing rates
C shopping rates
D loyalty rates
Correct Answer: conversion rates
All the costs customer expects to incur to buy any market offering is called __________?
A total economic cost
B total functional cost
C total customer cost
D total sampling cost
Correct Answer: total customer cost
The third step in the customer’s value analysis is __________?
A assessing the attributes importance
B assessing the company’s performance
C monitoring competitor’s performance
D both B and C
Correct Answer: both B and C
The whole cluster of benefits when company promises to deliver through its market offering is called _________?
A value proposition
B customer proposition
C product proposition
D brand proposition
Correct Answer: value proposition
The record which is based on business customer’s past purchases, sales price and volumes is classified as ________?
A business database
B customer database
C databases marketing
D company marketing
Correct Answer: business database
The aggregate value of customer’s base is classified as _________?
A shareholder value
B base value
C retention value
D marketer’s base value
Correct Answer: shareholder value
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