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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?

A presence

B brand relevance

C brand performance

D advantage

Review Detailed Answer

Correct Answer: brand performance

The way in which customer’s think and act in terms of prices and market share is classified as __________?

A branding

B valuing

C advertising

D brand equity

Review Detailed Answer

Correct Answer: brand equity

The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?

A internal assessment

B external assessment

C direct approach

D indirect approach

Review Detailed Answer

Correct Answer: direct approach

The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

A total customer benefit

B total customer cost

C total economic cost

D total functional cost

Review Detailed Answer

Correct Answer: total customer benefit

The process of building, organizing and using databases of customers to build customer relationship is classified as _________?

A database marketing

B customer database

C detailed database

D company database

Review Detailed Answer

Correct Answer: database marketing

The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?

A customer perceived value

B company market value

C customer affordability

D customer reliability

Review Detailed Answer

Correct Answer: customer perceived value

The first step in analysis of customer value is to __________?

A identify customer’s value attributes

B assessing the attributes importance

C assessing the company’s performance

D assessing the competitor’s performance

Review Detailed Answer

Correct Answer: identify customer’s value attributes

The programs designed for customers which is limited to any affinity group are classified as __________?

A club membership programs

B royalty programs

C loyalty programs

D group membership programs

Review Detailed Answer

Correct Answer: club membership programs

The ‘total customer benefits’ include _________?

A product benefits

B services benefit

C image benefit

D all of the above

Review Detailed Answer

Correct Answer: all of the above

The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?

A customer lifetime value

B customer purchases value

C customer cost incurred

D customer relationships

Review Detailed Answer

Correct Answer: customer lifetime value

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?

The way in which customer’s think and act in terms of prices and market share is classified as __________?

The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?

The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

The process of building, organizing and using databases of customers to build customer relationship is classified as _________?

The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?

The first step in analysis of customer value is to __________?

The programs designed for customers which is limited to any affinity group are classified as __________?

The ‘total customer benefits’ include _________?

The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?