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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

In the buyer decision process, the percentage of potential customers in a given target market is called __________?
A customer funnel
B company funnel
C marketing funnel
D retailers funnel
Correct Answer: marketing funnel
The process of managing information about customers to maximize loyalty is said to be _________?
A company relationship management
B supplier management
C retailer’s management
D customer relationship management
Correct Answer: customer relationship management
The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?
A company database
B individual database
C customer database
D detailed database
Correct Answer: customer database
The second step in ‘customer value analysis’ is ________?
A assessing quantitative importance
B examining specific segment
C monitoring customer value
D identifying benefits
Correct Answer: assessing quantitative importance
The marketing messages that are based to respect consumer’s wishes and willingness is classified as __________?
A permission marketing
B supplier marketing
C customer specified marketing
D activity marketing
Correct Answer: permission marketing
A persons feeling of pleasure which results in products performance that match expectations is called __________?
A satisfaction
B dissatisfaction
C distinctive proposition
D superior value
Correct Answer: satisfaction
The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
A non-functional discount
B functional discount
C quantity discount
D descriptive discount
Correct Answer: functional discount
The ‘market-penetration strategy’ is used to gain market share in __________?
A current product in current market
B current products in new market
C new products for new markets
D new products in new market
Correct Answer: current product in current market
The value creation process and value delivery sequence can be divided into ___________?
A Three phases
B Four phases
C Five phases
D Six phases
Correct Answer: Three phases
The rental car services and hotels sometime offer mutual discount is an example of ___________?
A pricing collaborations
B transport alliances
C room service alliances
D special discounts
Correct Answer: pricing collaborations
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