M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
A bonding
B brand relationship
C brand evidence
D brand existence
Correct Answer: bonding
The offering of all brands and the brand lines by a particular Company is considered as __________?
A Company portfolio
B brand portfolio
C brand line portfolio
D corporate portfolio
Correct Answer: brand portfolio
The low priced brands in the brand portfolio of particular Company are classified as _______?
A traffic builders
B fighter brands
C flankers
D competing brands
Correct Answer: traffic builders
The report on company’s past performance which indicates current value of the brand is considered as __________?
A brand stature
B brand value
C brand awareness
D brand knowledge
Correct Answer: brand stature
The higher levels of energy and differentiation are shown by
A strong new brands
B existing brands
C faded brands
D failed brands
Correct Answer: strong new brands
The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?
A brand salience
B brand performance
C brand imagery
D brand feelings
Correct Answer: brand imagery
The value creation practices such as budging and documenting is classified as ____________?
A impression management
B community engagement
C brand use
D social networking
Correct Answer: social networking
The retention, acquisition and some add-on spending together makes up _________?
A customer lifetime value
B brand lifetime value
C customer equity value
D portfolio equity value
Correct Answer: customer lifetime value
The indicator which determines future value and growth is classified as __________?
A brand value
B brand strength
C brand awareness
D brand knowledge
Correct Answer: brand strength
The comparison of brand equity from thousands of different brands with several categories is called _________?
A brand preference valuator
B brand asset valuator
C brand similarities valuator
D brand differences valuator
Correct Answer: brand asset valuator