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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The offering of all brands and the brand lines by a particular Company is considered as __________?

A Company portfolio

B brand portfolio

C brand line portfolio

D corporate portfolio

Review Detailed Answer

Correct Answer: brand portfolio

The low priced brands in the brand portfolio of particular Company are classified as _______?

A traffic builders

B fighter brands

C flankers

D competing brands

Review Detailed Answer

Correct Answer: traffic builders

The report on company’s past performance which indicates current value of the brand is considered as __________?

A brand stature

B brand value

C brand awareness

D brand knowledge

Review Detailed Answer

Correct Answer: brand stature

The higher levels of energy and differentiation are shown by

A strong new brands

B existing brands

C faded brands

D failed brands

Review Detailed Answer

Correct Answer: strong new brands

The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?

A brand salience

B brand performance

C brand imagery

D brand feelings

Review Detailed Answer

Correct Answer: brand imagery

The value creation practices such as budging and documenting is classified as ____________?

A impression management

B community engagement

C brand use

D social networking

Review Detailed Answer

Correct Answer: social networking

The retention, acquisition and some add-on spending together makes up _________?

A customer lifetime value

B brand lifetime value

C customer equity value

D portfolio equity value

Review Detailed Answer

Correct Answer: customer lifetime value

The indicator which determines future value and growth is classified as __________?

A brand value

B brand strength

C brand awareness

D brand knowledge

Review Detailed Answer

Correct Answer: brand strength

The comparison of brand equity from thousands of different brands with several categories is called _________?

A brand preference valuator

B brand asset valuator

C brand similarities valuator

D brand differences valuator

Review Detailed Answer

Correct Answer: brand asset valuator

The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?

A direct approach

B indirect approach

C internal assessment

D external assessment

Review Detailed Answer

Correct Answer: direct approach

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The offering of all brands and the brand lines by a particular Company is considered as __________?

The low priced brands in the brand portfolio of particular Company are classified as _______?

The report on company’s past performance which indicates current value of the brand is considered as __________?

The higher levels of energy and differentiation are shown by

The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?

The value creation practices such as budging and documenting is classified as ____________?

The retention, acquisition and some add-on spending together makes up _________?

The indicator which determines future value and growth is classified as __________?

The comparison of brand equity from thousands of different brands with several categories is called _________?

The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?