M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The value creation practices such as welcoming and governing is classified as ___________?
A social networking
B impression management
C community engagement
D brand use
Correct Answer: social networking
In value stages, the shareholder value must consider ________?
A attachment
B product and trade
C price premiums
D market capitalization
Correct Answer: market capitalization
In BVA, the measurement of customer’s awareness of brand is classified as ____________?
A knowledge
B perceived knowledge
C energized knowledge
D brand knowledge
Correct Answer: knowledge
In value stages, the marketing program investment must consider __________?
A attachment
B product and trade
C price premiums
D market capitalization
Correct Answer: product and trade
The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?
A brand
B value products
C customized brands
D super brands
Correct Answer: brand
The net present value of forecasted brand earnings is classified as __________?
A brand value
B brand discount rate
C brand earnings
D brand responsiveness
Correct Answer: brand value
The brands used by retailers or distributors to attract large number of customer’s are classified as __________?
A extract brands
B bait brands
C retained brands
D lifetime brands
Correct Answer: bait brands
The stages in the brand development according to successive quadrants are considered as ___________?
A brand grid
B power grid
C reporting grid
D knowledge grid
Correct Answer: brand grid
The branding strategy is also called ___________?
A brand architecture
B branding rate
C brand earnings
D brand responsiveness
Correct Answer: brand architecture
The highly energized differentiation, esteem, knowledge and relevance are shown by __________?
A leadership brands
B declining brands
C strong brands
D evident brands
Correct Answer: leadership brands