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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

In value stages, the shareholder value must consider ________?

A attachment

B product and trade

C price premiums

D market capitalization

Review Detailed Answer

Correct Answer: market capitalization

In BVA, the measurement of customer’s awareness of brand is classified as ____________?

A knowledge

B perceived knowledge

C energized knowledge

D brand knowledge

Review Detailed Answer

Correct Answer: knowledge

In value stages, the marketing program investment must consider __________?

A attachment

B product and trade

C price premiums

D market capitalization

Review Detailed Answer

Correct Answer: product and trade

The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?

A brand

B value products

C customized brands

D super brands

Review Detailed Answer

Correct Answer: brand

The net present value of forecasted brand earnings is classified as __________?

A brand value

B brand discount rate

C brand earnings

D brand responsiveness

Review Detailed Answer

Correct Answer: brand value

The brands used by retailers or distributors to attract large number of customer’s are classified as __________?

A extract brands

B bait brands

C retained brands

D lifetime brands

Review Detailed Answer

Correct Answer: bait brands

The stages in the brand development according to successive quadrants are considered as ___________?

A brand grid

B power grid

C reporting grid

D knowledge grid

Review Detailed Answer

Correct Answer: brand grid

The branding strategy is also called ___________?

A brand architecture

B branding rate

C brand earnings

D brand responsiveness

Review Detailed Answer

Correct Answer: brand architecture

The highly energized differentiation, esteem, knowledge and relevance are shown by __________?

A leadership brands

B declining brands

C strong brands

D evident brands

Review Detailed Answer

Correct Answer: leadership brands

In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?

A bonding

B brand relationship

C brand evidence

D brand existence

Review Detailed Answer

Correct Answer: bonding

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

In value stages, the shareholder value must consider ________?

In BVA, the measurement of customer’s awareness of brand is classified as ____________?

In value stages, the marketing program investment must consider __________?

The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?

The net present value of forecasted brand earnings is classified as __________?

The brands used by retailers or distributors to attract large number of customer’s are classified as __________?

The stages in the brand development according to successive quadrants are considered as ___________?

The branding strategy is also called ___________?

The highly energized differentiation, esteem, knowledge and relevance are shown by __________?

In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?