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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The extent to which value shown by market performance is shown in shareholder value is considered as ________?

A customer multiplier

B program multiplier

C market multiplier

D customer multiplier

Review Detailed Answer

Correct Answer: market multiplier

The extent in which value in created in customer’s mind and affects market performance is considered as __________?

A market multiplier

B customer multiplier

C customer multiplier

D program multiplier

Review Detailed Answer

Correct Answer: customer multiplier

An element in defensive brand building does not include __________?

A transferable

B unmemorable

C adoptable

D protectable

Review Detailed Answer

Correct Answer: unmemorable

When the companies combine existing brand with new brands, the brands are called __________?

A parent brand

B product extension

C brand extension

D sub-brand

Review Detailed Answer

Correct Answer: sub-brand

The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?

A brand valuation

B assets evaluation

C brand audit

D brand tracking studies

Review Detailed Answer

Correct Answer: brand tracking studies

In value stages, the brand performance must consider _________?

A price elasticity

B associations

C communications

D risk profile

Review Detailed Answer

Correct Answer: price elasticity

The stage when customers think about a brand under consumption situation is classified as ___________?

A brand salience

B brand performance

C brand imagery

D brand feelings

Review Detailed Answer

Correct Answer: brand salience

All the products in category and line extensions a seller makes particularly is classified as _________?

A brand line

B sub-brand line

C brand assortment

D brand endorsement

Review Detailed Answer

Correct Answer: brand line

In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?

A performance

B advantage

C presence

D brand relevance

Review Detailed Answer

Correct Answer: brand relevance

The value creation practices such as welcoming and governing is classified as ___________?

A social networking

B impression management

C community engagement

D brand use

Review Detailed Answer

Correct Answer: social networking

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The extent to which value shown by market performance is shown in shareholder value is considered as ________?

The extent in which value in created in customer’s mind and affects market performance is considered as __________?

An element in defensive brand building does not include __________?

When the companies combine existing brand with new brands, the brands are called __________?

The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?

In value stages, the brand performance must consider _________?

The stage when customers think about a brand under consumption situation is classified as ___________?

All the products in category and line extensions a seller makes particularly is classified as _________?

In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?

The value creation practices such as welcoming and governing is classified as ___________?