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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?

A product extension

B brand extension

C line extension

D category extension

Review Detailed Answer

Correct Answer: line extension

The lower levels of esteem and knowledge are shown as _________?

A faded brands

B failed brands

C strong new brands

D existing brands

Review Detailed Answer

Correct Answer: strong new brands

The value creation practices such as customizing and commoditizing are included in _________?

A impression management

B community engagement

C brand use

D social networking

Review Detailed Answer

Correct Answer: brand use

The customer’s emotional responses in relation to the brand are classified as _________?

A brand imagery

B brand feelings

C brand salience

D brand performance

Review Detailed Answer

Correct Answer: brand feelings

When customers react favorably for specific brand and identify it differently, it is said to be __________?

A positive brand equity

B negative brand equity

C buyer’s equity

D market share equity

Review Detailed Answer

Correct Answer: positive brand equity

The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?

A brand classification

B brand association

C brand dilution

D brand prestige

Review Detailed Answer

Correct Answer: brand dilution

The parent brand if it is associated with multiple products in brand extension is called _________?

A family brand

B product extension

C sub-product

D parent company

Review Detailed Answer

Correct Answer: family brand

The lower level of esteem, energy and high knowledge are shown by _________?

A strong brands

B evident brands

C leadership brands

D declining brands

Review Detailed Answer

Correct Answer: evident brands

The activities and steps that inform and engage employees in building a brand is classified as __________?

A external marketing

B internal marketing

C internal branding

D external branding

Review Detailed Answer

Correct Answer: internal branding

The parent brand introducing new product within the existing category is considered as __________?

A line extension

B category extension

C parent extension

D brand extension

Review Detailed Answer

Correct Answer: line extension

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?

The lower levels of esteem and knowledge are shown as _________?

The value creation practices such as customizing and commoditizing are included in _________?

The customer’s emotional responses in relation to the brand are classified as _________?

When customers react favorably for specific brand and identify it differently, it is said to be __________?

The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?

The parent brand if it is associated with multiple products in brand extension is called _________?

The lower level of esteem, energy and high knowledge are shown by _________?

The activities and steps that inform and engage employees in building a brand is classified as __________?

The parent brand introducing new product within the existing category is considered as __________?