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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The criteria for choosing the brand elements are classified as __________?

A memorable

B meaningful

C likeable

D all of the above

Review Detailed Answer

Correct Answer: all of the above

The brand which is result of extension in brand or sub-brand is classified as __________?

A brand extension

B sub-brand

C parent brand

D product extension

Review Detailed Answer

Correct Answer: parent brand

The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______?

A brand emotions

B brand conversation

C brand judgments

D brand resonance

Review Detailed Answer

Correct Answer: brand resonance

In designing the brand portfolio, the focus is always on _________?

A maximum market coverage

B minimum market coverage

C categorize market coverage

D brand house coverage

Review Detailed Answer

Correct Answer: maximum market coverage

When the brand equity is based on customer differences then the competition, it is based on _________?

A price

B cost

C preferences

D loyalty

Review Detailed Answer

Correct Answer: price

The focus on customer’s evaluations and opinions is classified as _______?

A brand judgments

B brand resonance

C brand emotions

D brand conversation

Review Detailed Answer

Correct Answer: brand judgments

In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?

A perceived relevance

B relevance

C perceived appropriateness

D energized relevance

Review Detailed Answer

Correct Answer: relevance

The Company makes all products in different brand lines is classified as _________?

A brand endorsement

B brand mix

C product mix

D category assortment

Review Detailed Answer

Correct Answer: brand mix

The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?

A customer preferences

B product similarities

C brand knowledge

D product difference

Review Detailed Answer

Correct Answer: brand knowledge

In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

A brand advantage

B brand presence

C brand performance

D brand decline

Review Detailed Answer

Correct Answer: brand advantage

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The criteria for choosing the brand elements are classified as __________?

The brand which is result of extension in brand or sub-brand is classified as __________?

The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______?

In designing the brand portfolio, the focus is always on _________?

When the brand equity is based on customer differences then the competition, it is based on _________?

The focus on customer’s evaluations and opinions is classified as _______?

In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?

The Company makes all products in different brand lines is classified as _________?

The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?

In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?