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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile

A customer size and profile

B clarity

C relevance

D risk profile

Review Detailed Answer

Correct Answer: customer size and profile

The number of common and distinctive elements of brand are reflected as ____________?

A brand earnings

B brand responsiveness

C brand architecture

D branding rate

Review Detailed Answer

Correct Answer: brand architecture

The value of well-known brand is typically half of the firm’s _________?

A market finance

B market capitalization

C actual finance

D asset total value

Review Detailed Answer

Correct Answer: market capitalization

The number of acquisition and its prospect depends on _________?

A add-on spending

B retention

C visualization

D acquisition

Review Detailed Answer

Correct Answer: acquisition

The overall brand discount rate is equal to the sum of _________?

A brand risk premium

B risk free rate

C brand earnings

D both A and B

Review Detailed Answer

Correct Answer: both A and B

In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?

A energized differentiation

B energized similarities

C perceived differences

D perceived similarities

Review Detailed Answer

Correct Answer: energized differentiation

When the bands are introduced to compete with the competitors thus the brands are classified as __________?

A flankers

B competitive

C variant brand

D sub variant brands

Review Detailed Answer

Correct Answer: flankers

The process of how effectively existing brand equity has leveraged to a new product is considered as __________?

A potential extensions

B lifetime extensions

C bait extensions

D visual extensions

Review Detailed Answer

Correct Answer: potential extensions

The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?

A marketer’s brand equity

B customer based brand equity

C knowledge based equity

D effective brand equity

Review Detailed Answer

Correct Answer: customer based brand equity

The esteem and knowledge together can create _________?

A brand awareness

B brand knowledge

C brand stature

D brand value

Review Detailed Answer

Correct Answer: brand stature

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile

The number of common and distinctive elements of brand are reflected as ____________?

The value of well-known brand is typically half of the firm’s _________?

The number of acquisition and its prospect depends on _________?

The overall brand discount rate is equal to the sum of _________?

In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?

When the bands are introduced to compete with the competitors thus the brands are classified as __________?

The process of how effectively existing brand equity has leveraged to a new product is considered as __________?

The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?

The esteem and knowledge together can create _________?