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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

A structured way to distribute the insights within the organization is called __________?

A marketing dashboards

B customer dashboards

C stakeholder’s dashboards

D unit dashboards

Review Detailed Answer

Correct Answer: marketing dashboards

The companies which collect trade and consumer information are classified as _________?

A indicated service firms

B syndicated research firms

C research firms

D special marketing firms

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Correct Answer: syndicated research firms

The record of satisfaction of company’s employees, suppliers and distributors is the part of __________?

A stakeholder performance scorecard

B marketing dashboards

C customer performance scorecard

D market performance record

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Correct Answer: stakeholder performance scorecard

The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?

A marketing-mix modeling

B customer-mix modeling

C data-mix modeling

D market oriented research

Review Detailed Answer

Correct Answer: marketing-mix modeling

The fourth step in the marketing research process is __________?

A collecting the information

B storing the findings

C ignoring competitive prices

D analyzing the marketing information

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Correct Answer: analyzing the marketing information

The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called ___________?

A close-ended questions

B rating scale

C open-ended questions

D stratified sampling

Review Detailed Answer

Correct Answer: close-ended questions

The unstructured technique that allows a possible range of responses is classified as ________?

A quantitative measures

B qualitative measures

C open-ended questionnaire

D close-ended questionnaire

Review Detailed Answer

Correct Answer: qualitative measures

The regular customers of company’s products are rewarded by the designed programs, are classified as _________?

A customer’s program

B frequency programs

C distribution programs

D None of above

Review Detailed Answer

Correct Answer: frequency programs

The strategy of using company brand name for every product is referred as __________?

A house of products

B branded house strategy

C house of brands

D strategy house

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Correct Answer: branded house strategy

The particular brand’s equity arises from consumer’s response to __________?

A similarities

B differences

C knowledge

D equity

Review Detailed Answer

Correct Answer: differences

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

A structured way to distribute the insights within the organization is called __________?

The companies which collect trade and consumer information are classified as _________?

The record of satisfaction of company’s employees, suppliers and distributors is the part of __________?

The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?

The fourth step in the marketing research process is __________?

The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called ___________?

The unstructured technique that allows a possible range of responses is classified as ________?

The regular customers of company’s products are rewarded by the designed programs, are classified as _________?

The strategy of using company brand name for every product is referred as __________?

The particular brand’s equity arises from consumer’s response to __________?