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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The type of question which consists of an importance scale for some attributes and respondents is classified as ________?
A semantic differential
B importance scale
C multidimensional scale
D least important scale
Correct Answer: importance scale
In close-ended question, the use of scale having two bipolar words to record response of respondent’s is classified as _________?
A semantic differential
B Likert scale
C multiple choice
D dichotomous
Correct Answer: semantic differential
The type of question which consists of rating to some attributes from “poor” to “excellent” is said to be _____________?
A rating scale
B ranking scale
C distribution scale
D intention scale
Correct Answer: rating scale
In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as ___________?
A multiple choice
B dichotomous
C semantic differential
D Likert scale
Correct Answer: Likert scale
The ‘market share value’ is best classified as ___________?
A marketing external metrics
B sampling metrics
C unit metrics
D procedural metrics
Correct Answer: marketing external metrics
The information which are collected through observation, focus group and surveys are included in __________?
A primary data sources
B secondary data sources
C external marketing
D internal marketing
Correct Answer: primary data sources
The ‘field-service firm’ is an example of __________?
A specialty line marketing firms
B designed researches
C customer oriented research firms
D syndicated research firms
Correct Answer: syndicated research firms
The second step in marketing research process is to __________?
A develop research plan
B defining research objectives
C analyzing market offerings
D storing the findings
Correct Answer: develop research plan
The specific companies that are hired for specific projects and design studies are classified as ___________?
A custom marketing research firms
B designed researches
C customer oriented research firms
D None of above
Correct Answer: custom marketing research firms
The ‘Relative Perceived Quality’ is classified as ___________?
A unit metrics
B procedural metrics
C marketing external metrics
D sampling metrics
Correct Answer: marketing external metrics
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