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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?

A visualization

B acquisition

C add-on spending

D retention

Review Detailed Answer

Correct Answer: retention

The brand element ‘building brand’ does not include _________?

A adaptable

B memorable

C meaningful

D likeable

Review Detailed Answer

Correct Answer: adaptable

The measurement of current brand position in the previous years is considered as ________?

A brand audits

B extract brands

C bait brands

D retained brands

Review Detailed Answer

Correct Answer: brand audits

The goal of customer relationship management is to produce ________?

A medium customer equity

B high customer equity

C low customer equity

D equity portfolio

Review Detailed Answer

Correct Answer: high customer equity

In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

A presence

B brand relevance

C performance

D advantage

Review Detailed Answer

Correct Answer: presence

The market multiplier includes __________?

A market dynamics

B competitive reactions

C channel support

D distinctiveness

Review Detailed Answer

Correct Answer: market dynamics

The strategy of using individual family brand names is referred as ________?

A house of brands

B strategy house

C house of products

D extended strategy

Review Detailed Answer

Correct Answer: house of brands

The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

A brand value chain

B company supply chain

C direct supply chain

D indirect supply chain

Review Detailed Answer

Correct Answer: brand value chain

The specialized community of employees’ whose activities are focused around the brand is classified as __________?

A brand community

B impression community

C external community

D internal community

Review Detailed Answer

Correct Answer: brand community

The added value on products and services is called ________?

A advertising

B brand equity

C branding

D valuing

Review Detailed Answer

Correct Answer: brand equity

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?

The brand element ‘building brand’ does not include _________?

The measurement of current brand position in the previous years is considered as ________?

The goal of customer relationship management is to produce ________?

In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

The market multiplier includes __________?

The strategy of using individual family brand names is referred as ________?

The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

The specialized community of employees’ whose activities are focused around the brand is classified as __________?

The added value on products and services is called ________?