M C Q s D r i v e

Management Sciences 5307 MCQs [All-Courses]

thumb

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The net present value is calculated by _________?
A brand discount rate
B brand auditing
C brand personification
D total brand earnings
Correct Answer: brand discount rate
In value stages, the customer’s mind-set should consider _________?
A associations
B communications
C cost structure
D stock price
Correct Answer: associations
When customers do not react favorably for specific brand under same circumstances, is said to be __________?
A buyer’s equity
B market share equity
C positive brand equity
D negative brand equity
Correct Answer: negative brand equity
The mix and match maximize collective and individual effects are classified as _________?
A integrated marketing
B holistic marketing
C adoptable marketing
D protectable marketing
Correct Answer: integrated marketing
The marketer’s enter in to different product category with the parent brand, is considered as __________?
A category extension
B company extension
C company architecture
D company earning rate
Correct Answer: category extension
The drivers that differentiate and identify the brands are classified as ________?
A brand elements
B brand emotions
C brand conversation
D brand judgments
Correct Answer: brand elements
The branding strategies alternatively use by the marketer’s do not include ________?
A individual brand names
B company brand name
C sub-brand name
D variant brands
Correct Answer: variant brands
The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A brand extension
B sub-brand
C parent brand
D product extension
Correct Answer: brand extension
The value creation practices such as evangelizing and justifying is classified as ________?
A social networking
B impression management
C community engagement
D brand use
Correct Answer: impression management
The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?
A brand audit
B brand tracking
C brand valuation
D brand evaluation
Correct Answer: brand audit