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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The program multiplier includes __________?

A channel support

B distinctiveness

C market dynamics

D competitive reactions

Review Detailed Answer

Correct Answer: distinctiveness

The specific brand lines supplied to specific retailers are classified as _________?

A branded variants

B product variants

C sub-brand variants

D line variants

Review Detailed Answer

Correct Answer: branded variants

The estimation of total brand value in financial terms are classified as __________?

A brand audit

B brand tracking

C brand valuation

D liabilities evaluation

Review Detailed Answer

Correct Answer: brand valuation

An ability to determine the marketing strategy to affect customer mind-set is considered as _________?

A develop multiplier

B program multiplier

C market multiplier

D customer multiplier

Review Detailed Answer

Correct Answer: program multiplier

The state which describes how well the market offering fulfill the customer’s needs, is considered as __________?

A brand imagery

B brand feelings

C brand salience

D brand performance

Review Detailed Answer

Correct Answer: brand performance

The endowment of products or services with the power of specific name or logo is considered as _________?

A branding

B packaging

C advertising

D valuing

Review Detailed Answer

Correct Answer: branding

The product or service that can be differentiate the competitors but can satisfy the same need is classified as _________?

A customized brands

B super brands

C brand

D value products

Review Detailed Answer

Correct Answer: brand

The relatively high priced brands offer by company are classified as ________?

A low end prestige

B high end prestige

C open end prestige

D close end prestige

Review Detailed Answer

Correct Answer: high end prestige

In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?

A esteem

B perceived esteem

C energized esteem

D energized similarities

Review Detailed Answer

Correct Answer: esteem

The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?

A visual mantra

B branding mantra

C legitimate mantra

D straddle mantra

Review Detailed Answer

Correct Answer: branding mantra

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The program multiplier includes __________?

The specific brand lines supplied to specific retailers are classified as _________?

The estimation of total brand value in financial terms are classified as __________?

An ability to determine the marketing strategy to affect customer mind-set is considered as _________?

The state which describes how well the market offering fulfill the customer’s needs, is considered as __________?

The endowment of products or services with the power of specific name or logo is considered as _________?

The product or service that can be differentiate the competitors but can satisfy the same need is classified as _________?

The relatively high priced brands offer by company are classified as ________?

In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?

The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?