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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________?
A word appreciation test
B graphic appreciation test
C completely unstructured
D word association
Correct Answer: word association
The collection of data through primary and secondary data sources is classified as __________?
A data sources
B observational research
C objective research
D applied research
Correct Answer: data sources
The ‘consumer’s satisfaction’ level is classified as ___________?
A unit metrics
B procedural metrics
C marketing external metrics
D sampling metrics
Correct Answer: marketing external metrics
The technique of asking respondents for completing presented sentences is said to be ____________?
A completely unstructured
B word association
C sentence completion
D thematic appreciation test
Correct Answer: sentence completion
In marketing metrics, the ‘willingness to change’ is best classified as __________?
A quality metrics
B loyalty metrics
C internal marketing metrics
D perceived metrics
Correct Answer: internal marketing metrics
A company’s survey to access people’s knowledge, preferences and beliefs are classified as __________?
A survey research
B focus group researcher
C ethnographic research
D observational research
Correct Answer: survey research
A coordinate collection of procedures, data, systems with supporting hardware and software is defined as ____________?
A marketing decision support system
B sampling decision support system
C planning support system
D marketing support system
Correct Answer: marketing decision support system
In sampling plan, the question ‘To whom should we survey?’ is the part of __________?
A sampling size
B sampling procedure
C sampling unit
D sampling scale
Correct Answer: sampling unit
The first step in marketing research process is to
A define problem
B stating research objectives
C deciding research approach
D both A and B
Correct Answer: both A and B
The type of research in which the finders use tools from social sciences disciplines is called __________?
A ethnographic research
B demographic research
C psychographic research
D geographical research
Correct Answer: ethnographic research
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