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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?

A open-ended questionnaire

B close-ended questionnaire

C quantitative measures

D qualitative measures

Review Detailed Answer

Correct Answer: qualitative measures

In research, the questionnaire ‘closed-ended’ does not include ___________?

A multiple choice question

B rating scale question

C Likert scale question

D ranking scale question

Review Detailed Answer

Correct Answer: ranking scale question

A level which defines the respondent’s intention to buy __________?

A intention-to-buy scale

B ranking scale

C Two option answer

D least important scale

Review Detailed Answer

Correct Answer: intention-to-buy scale

The decision made about the research approaches, data sources and sampling plan is included in__________?

A research plan development

B problem definition

C deciding mission statement

D reporting of findings

Review Detailed Answer

Correct Answer: research plan development

The technique in which respondents are presented with a picture and to write what they think about the picture is called?

A thematic appreciation test

B story appreciation test

C graphic appreciation test

D word appreciation test

Review Detailed Answer

Correct Answer: thematic appreciation test

The marketing internal sampling metrics consist of ________?

A relative employee satisfaction

B level of customer dissatisfaction

C active innovation support

D both A and C

Review Detailed Answer

Correct Answer: both A and C

The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?

A visualizations

B personifications

C laddering

D associations

Review Detailed Answer

Correct Answer: visualizations

The ‘customer loyalty or retention’ is best classified as __________?

A marketing external metrics

B sampling metrics

C unit metrics

D procedural metrics

Review Detailed Answer

Correct Answer: marketing external metrics

A company’s overall financial health of brand and future customer perspective is classified as ____________?

A unit dashboards

B brand metrics pathway

C marketing dashboards

D stakeholder’s dashboards

Review Detailed Answer

Correct Answer: brand metrics pathway

An analysis of long term marketing impacts through measuring brand equity is called _________?

A customer’s metrics pathway

B unit metrics pathway

C cash-flow metrics pathway

D brand metrics pathway

Review Detailed Answer

Correct Answer: brand metrics pathway

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?

In research, the questionnaire ‘closed-ended’ does not include ___________?

A level which defines the respondent’s intention to buy __________?

The decision made about the research approaches, data sources and sampling plan is included in__________?

The technique in which respondents are presented with a picture and to write what they think about the picture is called?

The marketing internal sampling metrics consist of ________?

The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?

The ‘customer loyalty or retention’ is best classified as __________?

A company’s overall financial health of brand and future customer perspective is classified as ____________?

An analysis of long term marketing impacts through measuring brand equity is called _________?