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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The marketers can build up demand of a particular product by?

A associating with strong motives

B using motivating cues

C positive reinforcement

D all of above

Review Detailed Answer

Correct Answer: all of above

The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of?

A geographic segmentation

B income segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: psychographic segmentation

According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?

A selective attention

B selective distortion

C selective retention

D all of above

Review Detailed Answer

Correct Answer: selective attention

The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?

A double pricing

B optional part pricing

C two-part pricing

D combine pricing

Review Detailed Answer

Correct Answer: two-part pricing

The tendency to which existing products appears less superior compared to innovative products is classified as?

A relative advantage

B divisibility

C communicability

D compatibility

Review Detailed Answer

Correct Answer: relative advantage

The sales force structure in which salespeople are designated to sell the company’s product to certain industries or customers is classified as?

A customer sales force structure

B product sales force structure

C indirect sales force structure

D territorial sales force structure

Review Detailed Answer

Correct Answer: customer sales force structure

The aspects of brand that are linked to human traits, developed in a specific mix called?

A Brand awareness

B brand personality

C self-concept

D self-image

Review Detailed Answer

Correct Answer: brand personality

The pricing issues across channel levels includes?

A predatory pricing

B deceptive pricing

C price fixing

D none of the above

Review Detailed Answer

Correct Answer: deceptive pricing

When any potential customer become a regular user of the product, this change is called?

A adoption

B cognitive dissonance

C pre purchase behavior

D post-purchase behavior

Review Detailed Answer

Correct Answer: adoption

After the idea generation through internal and external sources, the next step is?

A idea screening

B product screening

C customer screening

D raw material screening

Review Detailed Answer

Correct Answer: idea screening

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The marketers can build up demand of a particular product by?

The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of?

According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?

The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?

The tendency to which existing products appears less superior compared to innovative products is classified as?

The sales force structure in which salespeople are designated to sell the company’s product to certain industries or customers is classified as?

The aspects of brand that are linked to human traits, developed in a specific mix called?

The pricing issues across channel levels includes?

When any potential customer become a regular user of the product, this change is called?

After the idea generation through internal and external sources, the next step is?