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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?

A user status

B usage rate

C loyalty status

D benefits sought

Review Detailed Answer

Correct Answer: usage rate

According to brand personality traits, the ‘ruggedness’ is concluded as brand being?

A outdoorsy and tough

B cheerful and wholesomeness

C daring and imaginative

D charming and upper class

Review Detailed Answer

Correct Answer: outdoorsy and tough

The ‘local or individual marketing’ is also called as?

A mass marketing

B segmented marketing

C niche marketing

D micromarketing

Review Detailed Answer

Correct Answer: micromarketing

The positioning statement must state the category of brands and its?

A points of differences

B price

C place

D distribution channel

Review Detailed Answer

Correct Answer: points of differences

According to ‘Maslow’s hierarchy of needs’, the need of recognition and status is classified as?

A physiological needs

B social needs

C safety needs

D esteem needs

Review Detailed Answer

Correct Answer: esteem needs

The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?

A geographic segmentation

B demographic segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: psychographic segmentation

The low involved buying behavior of consumers while perceiving significant differences between brands is called?

A complex buying behavior

B variety seeking buying behavior

C dissonance reducing buying behavior

D habitual buying behavior

Review Detailed Answer

Correct Answer: variety seeking buying behavior

According to sustainable marketing, the major movements includes?

A consumerism

B seller’s extremism

C environmentalism

D both a and c

Review Detailed Answer

Correct Answer: both a and c

The adopter group ‘late majority’ is classified as?

A deliberate

B guided by respect

C skeptical

D tradition bound

Review Detailed Answer

Correct Answer: skeptical

The remembrance of good points that are related to choose a brand as compared to competing brands is called?

A selective attention

B selective distortion

C selective retention

D both a and b

Review Detailed Answer

Correct Answer: selective retention

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?

According to brand personality traits, the ‘ruggedness’ is concluded as brand being?

The ‘local or individual marketing’ is also called as?

The positioning statement must state the category of brands and its?

According to ‘Maslow’s hierarchy of needs’, the need of recognition and status is classified as?

The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?

The low involved buying behavior of consumers while perceiving significant differences between brands is called?

According to sustainable marketing, the major movements includes?

The adopter group ‘late majority’ is classified as?

The remembrance of good points that are related to choose a brand as compared to competing brands is called?