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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The paints, nails and brooms are classic examples of?

A unsought specialty products

B business services

C accessory equipment

D business advisory services

Review Detailed Answer

Correct Answer: business services

The situation in which the company targets whole market with one similar offer is called as?

A mass marketing

B segmented marketing

C niche marketing

D micromarketing

Review Detailed Answer

Correct Answer: mass marketing

The marketing strategy which does not focus on the difference between the consumer needs is called?

A mass marketing

B segmented marketing

C niche marketing

D micromarketing

Review Detailed Answer

Correct Answer: mass marketing

The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?

A geographic segmentation

B demographic segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: demographic segmentation

The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?

A geographic segmentation

B gender segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: gender segmentation

The products that consists of activities and benefits offered for sale are called?

A product membership in category

B services

C market segmentation

D pricing of product

Review Detailed Answer

Correct Answer: services

The competitive marketing strategies plays a role in companies?

A positioning strategy

B targeting strategy

C differentiation

D market segmentation

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Correct Answer: targeting strategy

The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?

A sense of broad marketing

B sense of mission marketing

C sense of vision marketing

D societal marketing

Review Detailed Answer

Correct Answer: sense of mission marketing

That minor stimuli which determines when and how customer will respond in certain way is called?

A perception

B cues

C motives

D both a and c

Review Detailed Answer

Correct Answer: cues

According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?

A physiological needs

B social and safety needs

C esteem needs

D self-actualization needs

Review Detailed Answer

Correct Answer: physiological needs

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The paints, nails and brooms are classic examples of?

The situation in which the company targets whole market with one similar offer is called as?

The marketing strategy which does not focus on the difference between the consumer needs is called?

The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?

The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?

The products that consists of activities and benefits offered for sale are called?

The competitive marketing strategies plays a role in companies?

The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?

That minor stimuli which determines when and how customer will respond in certain way is called?

According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?