M C Q s D r i v e

Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

In marketing, the potential customer’s familiarity with advertising creates?
A brand familiarity
B brand conviction
C both a and b
D none of above
Correct Answer: brand familiarity
The less involved consumer buying behavior in which customers perceive few differences between brands is called?
A complex buoying behavior
B variety seeking buying behavior
C dissonance reducing buying behavior
D habitual buying behavior
Correct Answer: habitual buying behavior
The product support services are part of?
A actual product
B augmented product
C differentiation
D competitive strategy
Correct Answer: augmented product
The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: demographic segmentation
The market which is segmented on the basis of age and gender of customers is classified as?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: demographic segmentation
The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: demographic segmentation
The market segment which is large enough or profitable enough to be served is known as?
A attainable segment
B measureable segment
C accessible segment
D substantial segment
Correct Answer: substantial segment
The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
A augmented product
B actual product
C actual ownership
D tangible products
Correct Answer: augmented product
The product quality level is considered as part of?
A actual product
B augmented product
C de-augmented product
D customer value
Correct Answer: actual product
The supplies such as lubricants, coal, paper and pencils are best classified as?
A operating supplies
B repair and maintenance supplies
C business advisory services
D consumer specialty products
Correct Answer: operating supplies