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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The ‘wireless communication’ is an example of?
A tangible products
B exchange of goods
C services
D ownership of nothing
Correct Answer: services
The process of segmenting the market and identifying which segments to target is classified as?
A market segmentation
B targeting the market
C undifferentiated marketing
D differentiated marketing
Correct Answer: targeting the market
The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
A market segmentation
B targeting the market
C undifferentiated marketing
D differentiated marketing
Correct Answer: targeting the market
The industry installations and equipment are classified in group of?
A capital items
B specialty industrial products
C supplies and services
D augmented industrial products
Correct Answer: capital items
Coca-Cola creates marketing programs targeting teen agers world widely is an example of?
A intermarket segmentation
B intramarket segmentation
C income segmentation
D psychographic segmentation
Correct Answer: intermarket segmentation
The buying of products such as ‘laundry detergents’ is an example of?
A shopping services
B less sought services
C convenient products
D specialty products
Correct Answer: convenient products
The products that customers buy after careful comparison on price and quality are called?
A specialty products
B less specialty products
C shopping products
D unsought products
Correct Answer: shopping products
The segmentation of market in groups having similar needs and wants is known as?
A intermarket segmentation
B intramarket segmentation
C income segmentation
D psychographic segmentation
Correct Answer: intermarket segmentation
The ‘buyer’s black box’ consists of?
A characteristics of buyers
B buyer’s decision process
C the cultural environment
D both a and b
Correct Answer: both a and b
The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A consumer oriented marketing
B customer value marketing
C innovative marketing
D inbound ⁄ outbound marketing
Correct Answer: consumer oriented marketing

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