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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The BlackBerry specific product design with QWERTY keyboard is an example of?
A product experience
B intangible products
C tangible product
D services
Correct Answer: tangible product
The products that are bought to be used in conduct of business is called?
A consumer products
B industrial products
C augmented products
D core customer value
Correct Answer: industrial products
The product packaging is said to be part of?
A actual product
B positioning strategy
C competitive strategy
D value proposition
Correct Answer: actual product
The ‘banking services’ and ‘hotel services’ are examples of?
A products
B commodities
C barter system
D offered services
Correct Answer: offered services
The products that are sold through wide spread distribution network are classified as?
A convenience products
B shopping products
C unsought products
D sought consumer products
Correct Answer: convenience products
The positioning statement first states the?
A product membership in category
B points of priority
C points of differences
D brands superiority
Correct Answer: product membership in category
The high-priced photographic equipment is an example of?
A convenience products
B shopping products
C specialty products
D unsought products
Correct Answer: specialty products
At the final level of planning products, the planners turn the actual product into?
A augmented product
B de-augmented product
C core customer value
D customer driven strategy
Correct Answer: augmented product
If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?
A differentiable segment
B non-differentiable segments
C intermarket segmentation
D intramarket segmentation
Correct Answer: differentiable segment
The BlackBerry ‘on the go connectivity’ specific feature is part of?
A actual product
B augmented product
C dis-augmented product
D intangible services
Correct Answer: actual product

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