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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

In the product life cycle growth stage, the marketing objective is to?
A create product awareness
B maximize the market share
C defend market share and profits
D reduce expenditure
Correct Answer: maximize the market share
The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
A percentage of sales method
B affordable method
C competitive parity method
D objective and task method
Correct Answer: objective and task method
The new competitors will enter in the market in the PLC stage called?
A growth stage
B lately buying stage
C segmenting stage
D targeting stage
Correct Answer: growth stage
The competitors in the introductory stage of product life cycle are?
A few
B continuously growing
C stable but declining
D none of the above
Correct Answer: few
The type of channel arrangement includes?
A conventional distribution channel
B horizontal marketing system
C vertical marketing system
D both a and c
Correct Answer: both a and c
The marketing logistics are also called as?
A physical distribution
B supply chain management
C exclusive distribution
D exclusive dealing
Correct Answer: physical distribution
The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?
A promotion mix
B marketing communication mix
C strategic buyer behavior mix
D both a and b
Correct Answer: both a and b
The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?
A vertical management
B horizontal management
C marketing channel management
D distribution management
Correct Answer: marketing channel management
If the fast food chain has conflict to some of its franchises then this conflict is considered as?
A steep conflict
B slope conflict
C vertical conflict
D horizontal conflict
Correct Answer: horizontal conflict
The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?
A exclusive distribution
B exclusive dealing
C inclusive distribution
D intensive distribution
Correct Answer: exclusive dealing
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