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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

Considering non-personal communication channels, the radio and television are considered as?
A broadcast media
B display media
C online media
D print media
Correct Answer: broadcast media
In the ‘introduction stage’ of product life cycle, the cost per customer is?
A high
B low
C average
D moderate
Correct Answer: high
The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as?
A fads
B customs
C tradition
D norms
Correct Answer: fads
The theme of message content which directs to the audience sense of what is proper and right is classified as?
A irrational appeal
B moral appeal
C rational appeal
D emotional appeal
Correct Answer: moral appeal
In the product life cycle decline stage, the marketing objective is to?
A create product awareness
B maximize the market share
C defend market share and profits
D reduce expenditure
Correct Answer: reduce expenditure
The market segmentation based on customers race and nationality is an example of?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: demographic segmentation
The message framework design AIDA stands for?
A action, intention, design and attention
B action, interest, desire and attention
C agency, intention, design and attention
D attention, interest, desire and action
Correct Answer: attention, interest, desire and action
The PLC stage in which new product is distributed for the first time is called?
A introductory stage
B business analysis stage
C market analysis stage
D product marketing stage
Correct Answer: introductory stage
The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as?
A introductory stage
B business analysis stage
C market analysis stage
D product marketing stage
Correct Answer: introductory stage
The process of systematic search for gathering new product ideas is called?
A idea generation
B product generation
C market development
D business development
Correct Answer: idea generation
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