M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The methods used to determine total budget for advertising its market offerings are?
A affordable method
B competitive parity method
C percentage of sales method
D all of above
Correct Answer: all of above
If the product ideas source is company’s own research and development department, it is said to be?
A internal idea sources
B external idea sources
C systematic idea sources
D resourcing
Correct Answer: internal idea sources
The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
A percentage of sales method
B affordable method
C competitive parity method
D objective and task method
Correct Answer: percentage of sales method
Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
A sales promotion
B personal selling
C public relations
D advertising
Correct Answer: sales promotion
The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
A integrated marketing communications
B integrated strategic channels
C integrated outbound channels
D none of the above
Correct Answer: integrated marketing communications
The testing technique in which researchers measure customers responses to new products is called?
A controlled test markets
B simulated test markets
C free test markets
D uncontrolled test markets
Correct Answer: simulated test markets
In product life cycle, the new products are cause of?
A growth
B maturity
C decline
D loss
Correct Answer: growth
Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?
A broadcast media
B display media
C online media
D print media
Correct Answer: online media
In the ‘decline stage of product life cycle’ the per customer cost is?
A high
B low
C average
D moderate
Correct Answer: low
The set of stages through which the customers pass through while purchasing the market offerings are classified as?
A channel designing stages
B strategic stages
C channeling stages
D buyer readiness stage
Correct Answer: buyer readiness stage