MCQsDrive | MCQsDrive

Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

If the product ideas source is company’s own research and development department, it is said to be?

A internal idea sources

B external idea sources

C systematic idea sources

D resourcing

Review Detailed Answer

Correct Answer: internal idea sources

The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?

A percentage of sales method

B affordable method

C competitive parity method

D objective and task method

Review Detailed Answer

Correct Answer: percentage of sales method

Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?

A sales promotion

B personal selling

C public relations

D advertising

Review Detailed Answer

Correct Answer: sales promotion

The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?

A integrated marketing communications

B integrated strategic channels

C integrated outbound channels

D none of the above

Review Detailed Answer

Correct Answer: integrated marketing communications

The testing technique in which researchers measure customers responses to new products is called?

A controlled test markets

B simulated test markets

C free test markets

D uncontrolled test markets

Review Detailed Answer

Correct Answer: simulated test markets

In product life cycle, the new products are cause of?

A growth

B maturity

C decline

D loss

Review Detailed Answer

Correct Answer: growth

Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?

A broadcast media

B display media

C online media

D print media

Review Detailed Answer

Correct Answer: online media

In the ‘decline stage of product life cycle’ the per customer cost is?

A high

B low

C average

D moderate

Review Detailed Answer

Correct Answer: low

The set of stages through which the customers pass through while purchasing the market offerings are classified as?

A channel designing stages

B strategic stages

C channeling stages

D buyer readiness stage

Review Detailed Answer

Correct Answer: buyer readiness stage

In the product life cycle maturity stage, the marketing objective is to?

A create product awareness

B maximize the market share

C defend market share and profits

D reduce expenditure

Review Detailed Answer

Correct Answer: defend market share and profits

Showing 611 to 620 of 5307 results

Contact Info

Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

If the product ideas source is company’s own research and development department, it is said to be?

The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?

Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?

The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?

The testing technique in which researchers measure customers responses to new products is called?

In product life cycle, the new products are cause of?

Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?

In the ‘decline stage of product life cycle’ the per customer cost is?

The set of stages through which the customers pass through while purchasing the market offerings are classified as?

In the product life cycle maturity stage, the marketing objective is to?