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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The SBU’s in ‘Stars’ category requires?
A Heavy investment
B Less investments
C More marketing
D Both a and c
Correct Answer: Heavy investment
The market offering that is essentially intangible is called?
A services
B products
C commodity
D competitive edge
Correct Answer: services
The company marketing mix that target market segments very broadly is called?
A mass marketing
B segmented marketing
C niche marketing
D micromarketing
Correct Answer: mass marketing
The group which adopts innovation only after it becomes a tradition is classified as?
A late majority
B early majority
C laggard
D early adopter
Correct Answer: laggard
The segmentation based on climate basis is an example of?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: geographic segmentation
According to brand personality traits, the ‘sincerity’ is concluded as brand being?
A outdoorsy and tough
B daring and imaginative
C cheerful and wholesome
D charming and upper class
Correct Answer: cheerful and wholesome
The factors influence innovation’s rate of adoption are?
A relative advantage
B divisibility
C communicability
D all of above
Correct Answer: all of above
The subcultures includes?
A nationalities
B racial groups
C geographic regions
D all of above
Correct Answer: all of above
The variables such as market and product variability plays a role in designing of?
A positioning strategy
B targeting strategy
C differentiation
D market segmentation
Correct Answer: targeting strategy
The methods used to determine total budget for advertising its market offerings are?
A affordable method
B competitive parity method
C percentage of sales method
D all of above
Correct Answer: all of above
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