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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The products that are usually distributed through fewer stores but with increased customer services is called?
A shopping specialty products
B less convenient sought products
C shopping products
D unsought industrial product
Correct Answer: shopping products
The price on which it is limit that no less profits would be accepted less than this price is classified as?
A cost ceiling
B cost floor
C price ceiling
D price floor
Correct Answer: price floor
The customer buying behavior such as little planning before buying products is included in?
A convenient specialty products
B unsought products
C sought products
D convenient products
Correct Answer: convenient products
The natural products such as fish, crude petroleum and iron are classified as?
A convenience consumer products
B specialty consumer products
C materials and parts in industrial product
D capital items
Correct Answer: materials and parts in industrial product
The marketing strategy starts with?
A Targeting
B Market segmentation
C Positioning
D Differentiation
Correct Answer: Market segmentation
The ‘Nivea’ introduced and markets product line for men including body wash and shaving gels is example of?
A geographic segmentation
B gender segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: gender segmentation
The industrial products are classified on the basis of?
A types of customers
B types of usage
C types of quantity
D types of positioning
Correct Answer: types of customers
The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as?
A franchise organization
B member organization
C link organization
D administered organization
Correct Answer: franchise organization
In smaller companies, the pricing strategies are handled by?
A divisional manager
B top management
C sales manager
D marketing manager
Correct Answer: top management
The market development is the result of introducing?
A New product in existing market
B Existing product in new market
C Existing product in existing market
D New products in new markets
Correct Answer: Existing product in new market
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