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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The kind of direct marketing done by mailing print, digital or video catalog is presented online or made available in stores is classified as?
A direct mail marketing
B kiosk marketing
C catalog marketing
D premium marketing
Correct Answer: catalog marketing
The online journals where people post their reviews and thoughts on narrow topic are classified as?
A business domain website
B corporate website
C blogs
D marketing website
Correct Answer: blogs
The types of major online marketing domains includes?
A business to consumer
B business to business
C consumer to business
D all of above
Correct Answer: all of above
Value proposition consists of?
A Differentiation
B Segmentation & targeting
C Positioning
D Both a and c
Correct Answer: Both a and c
The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
A corporate website
B marketing website
C branding website
D viral website
Correct Answer: corporate website
Considering individual customers, the purchasing portion of each buyer is called?
A Share of customer
B Customer equity
C Customer lifetime value
D None of above
Correct Answer: Share of customer
The market which is segmented on the basis of negative and hostile attitude toward product is considered as?
A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: behavioral segmentation
The logistic network which moves the materials from suppliers to the manufacturing unit is classified as?
A inbound distribution
B outbound distribution
C forward distribution
D reverse distribution
Correct Answer: inbound distribution
The whole marketing strategy of a company should support?
A Point of Differentiation
B Positioning strategy
C Targeting
D Both b & c
Correct Answer: Positioning strategy
The specific amount of money the company demands from customers for its product or services is classified as?
A price
B tax
C discount
D value added tax
Correct Answer: price
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